What is Digital Marketing? What are its services?
Everyone is Online-
Digital marketing is a form of marketing which involves an electronic device or the internet. Mobile has been the prime factor that drives most of the web traffic. Digital Marketing is the bright future of the ultimate marketing world, in the coming years. There are several factors behind the growth of digital marketing. If your product or service is what the market desires you’re probably on the right track of digital marketing.
Digital Marketing is an act of promoting or selling the products through a variety of online marketing tactics which involves marketing through eCommerce applications or websites, but also various social media platforms like Facebook, Instagram, Pinterest, and more. Digital marketing allows you to connect with the different audience group throughout the world.
Digital marketing is not different than traditional marketing. In today’s world, every buying decision you make begins searching it online for the best result and to learn more about it.
But unlike traditional marketing, Digital presence of a brand makes a huge difference in multiple ways as it creates brand awareness and customer engagement, more conversion rates through promoting your brand online.
The different areas of online marketing of a brand are as follows-
1) Search Engine Optimization
SEO is the practice of influencing the online presence of a brand on the top Search Engine Result Page (SERPs) ranking through unpaid efforts. Getting listed organically on the top Search Engine is SEO. When doing SEO you need to keep these three parties in mind, you, the search engines and the searchers. SEO is a magic ingredient you need to include in improving your ranking by including the targeted keywords in your content, meta tags that include the keywords, creating quality content, get other sites to link to your websites, and external links through an active social media presence. This will surely help you get top Search Engine ranking when someone searches for your targeted keyword.
2) Search Engine Marketing
Search Engine Marketing is a practice of influencing the online presence of a brand on the top SERPs page through paid efforts. This is a bit critical strategy as millions of businesses are listed on the Search Engines who are likely in the same running of being ranked on the top of the SERPs ranking.
A customer journey starts with a query they search for. This is where Search marketing comes into the picture. It is related to increasing the brand visibility on the Search Engines by displaying an ad on the Search Engine. This tactic includes PPC (pay-per-click) listing, which operates similarly like SEO as it is based on the keywords, but is slightly different as it doesn’t include paying anything to get the organic traffic to your website. Companies have to pay or rent to be represented by a specific keyword in the Search Engines and pays every time someone clicks on the sponsored links.
3) Content Marketing
Content Marketing is an online marketing strategy which focuses on creating relevant information which educates the user. Sharing valuable and beneficial information on the internet is Content Marketing. Content is the king of any online marketing strategy, and keyword research is an essential element of a content marketing strategy. For the purpose of changing customer behavior in a format that includes-
- Blog articles
- Social media marketing
Content Marketing helps in creating awareness of the brand and educating the consumers. The return towards the investment in content marketing can be incredible.
4) Email Marketing
Since the time Internet has been introduced to the world, email marketing has been the most essential tool for business. Email marketing is a form of marketing that uses electronic mail as a mean of communication to enrich the business. Email marketing is when an organization sends a commercial message to a group of people to educate them about their service through an electronic mail. Any email conversation you do such as advertisement, creating awareness, sales or donation is considered as Email Marketing. The effective email marketing software which helps to segment the audience and target the people, sectors, likes, and dislikes, and other criteria.
Pranamya Digital has a specialized team of digital marketing and offers the best digital marketing services which will help you gain an online presence and ultimately in more conversion rate.