The Website of a brand is a communication and business development tool.
As your business grows or changes, the way you market your brand should also change keeping the long-run in mind. Knowing how to rebrand your business is a crucial role in keeping your brand relevant.
Rebranding is the process of how you want to showcase or influence your brand image of an established brand for better outcomes. This can be in terms of logo, narrative, website, or other corporate identities.
The reason behind rebranding can be repositioning the company and vision, standing ahead of the competitors, expanding the business scope, building a reputation or to capture a new audience with your SEO optimized website. Rebranding affects the functionality of your website. Having your website optimized for SEO is an essential part of your success.
1) Start with a Business Reason
Any rebranding strategy should start with a reason behind why you are optimizing your website to be SEO friendly. To gear up your growth or to get the SERPs visibility, which shall ultimately result in good Return on Investment (ROI).
Some reasons that you need to revamp your website-
Compete on a higher level or in a new market.
Your brand image has diminished
A new marketing team or a new service line
2) Conserve your Content
Content is the key to maintaining your website’s authority, which is the search engine ranking factor to determine the ranking in the SERPs.
When redesigning your website try to replicate your previous content to the best of your ability. Accommodating your new creative elements in your website requires a lot of adjustments, including some elements of your previous content helps to maintain continuity with your old site.
3) Maintain The Old Website
Some people think that relocating your previous website with the new one is not a good idea to go. This isn’t true! You can keep your website alive for a few days or permanently.
The greatest advantage of maintaining your previous website is to maintain the URL which you can use in the near future. Keep your old site alive even after you have launched your new SEO friendly website, because the servers may take a little while to recognize your new websites IP address.
4) Optimize for Mobile
Every year people spend more and more time on the mobile devices, here comes the need of your website to be mobile SEO friendly. Mobile optimization ensures that the visitors who visits your website from a mobile device has the same experience of a desktop. Mobile optimization ensures site design, structure, page-speed, and more.
When you think about revamping your website to be SEO friendly, be sure to furnish it for your portable devices. Another important element is your website loading speed, this causes a major bounce rate.
5) Redirect Appropriately
You need to redirect each page from your original corresponding pages on the new one. If you choose to precisely keep the same structure and pages, the entire procedure is genuinely simple. In each other case, things do get entangled. You should indicate your old pages are going significantly with your new ones on your new site. To accelerate the procedure, have a go at making a spreadsheet with URLs from both your sites.
6) Promote your brand
Once you’re ready to launch your new website, promoting your website through different channels comes into the picture. Take a look at each area and element of your promotion in order to determine the changes you need to make. Create a whole new social media campaign for your brand promotion.
Rebranding is not an overnight process, you need to be religiously dedicated in order to achieve a desirable outcome. Give rebranding the attention it deserves.