Search Engine Marketing (SEM) had been an amazing marketing tool for companies throughout the last ten years. Presently, making a basic ad isn’t sufficient to continue driving traffic to websites. The Search has turned out to be complex to the point that it is restrictively difficult for the average individual to create an effective search advertisement.
The digital marketing industry is continually evolving. Strategies, platforms, and tools are dependable in flux, and Google Ads are no exception.
Earlier, Google Ads used to be called AdWords—and then that changed in the mid-year of 2018.
In case if you’re calling it AdWords, however, you’re not the only one. Old habit dies hard. Obviously, the new name isn’t the main change that you have to think about in the realm of paid search.
We’ve gathered up 5 big updates from Google Ads that you should know about.
1. AdWords becomes Google Ads
OK, we’ve effectively covered this update—yet here is the lowdown. In June 2018, Google reported a lot of big changes.
The haul far from “AdWords” was a part of a bigger Google rebrand. Google AdWords moved toward becoming Google Ads, DoubleClick and Google Analytics 360 turned into the Google Marketing Platform, and DoubleClick Publishers and Ad Exchange becoming Google Ad Manager.
Google explained that these updates represent “the full scope of advertisement capabilities” they offer. In any case, regardless we still state it as AdWords.
2. Updated user interface
For months, Google Ads (once known as AdWords) were testing another UI in beta. In July 2018, they began moving accounts to the new interface permanently.
Starting at 2019, all paid search accounts are on the new UI. The new interface has clear advantages. It’s far more visual than previously and incorporates a clever Overview that makes it simple to gather brisk quick insights about campaign performance.
The Overview incorporates data on clicks, conversions, cost, CTR, top advertisement groups, gadgets, keywords, etc.
Likewise, the new UI is quicker and gives better recommendations to keywords and different approaches to improve your campaign.
3. Responsive search ads (RSAs)
In May 2018, Google presented another beta—the responsive search advertisement (RSA). In the rest of 2018, RSAs opened up to an ever increasing number of sponsors. So what are RSAs?
They increment the number of headlines and descriptions that advertisers can use in their advertisements. Google utilizes machine learning to figure out what combination of headlines and depictions perform best.
RSAs can have up to fifteen features, three of which will show and four descriptions, two of which will display. Additionally, the RSA portrayals could have 90-characters, rather than 80.
RSAs included more ad content and take up real estate in the SERP. We would say, we’ve seen increments in CTR and decreases in CPC.
4. New text character limits
After the RSA beta ended up for everybody, Google updated their general ad character limits for text advertisements. Presently, the new standard for text promotions is three 30-character headlines and two 90-character depictions.
This implies you don’t need to necessarily utilize Google’s machine learning or be keen on testing a variety of copy in order to get the advantage of more characters in search advertisements.
Obviously, it ought to be noticed that every one of the three headlines and two descriptions may not appear consistently—however it’s recommended that you do take advantage the new real estate on the search engine’s results page (SERP)!
5.Google Smart Shopping
Google Smart Shopping efforts bring all the most latest automation and machine learning to Shopping. It highlights computerized bidding and automated advertisement placements over all Google Display platforms, so as to boost your conversion value.
Savvy Shopping ads can appear on the Google Display Network, YouTube, and Gmail. This new system made it simpler for promoters to optimize bidding, advertisement design, and placements. Savvy Shopping was first introduced as “Universal Shopping,” however, then was released in late July 2018 as Smart Shopping.
In the event that you haven’t attempted Smart Shopping for your e-commerce campaigns, you should. Remember that you should have atleast 20 conversions over the last 45 days across over existing Shopping efforts to use Smart Shopping.
We at Pranamya deals in Digital Marketing Services, such as Search Engine Optimization(SEO), Content Writing, Social Media Marketing, Paid Advertisements, Email marketing, Ecommerce Marketing, Link Building and Design, And Development.